5 reasons to brand your vehicle fleet.


Are you considering branding your vans and company vehicles or updating the vehicle graphics on your existing fleet?

Branded vehicles, also known as vehicle wraps, sign written vans, cars or mobile billboards, can offer several benefits for businesses. 

Here are some of the advantages of using branded vehicles as part of your marketing strategy:

1. Boost Brand Visibility with Vehicle Graphics

Effective Advertising:

Vehicle graphics transform your fleet into mobile billboards, capturing attention on the road, in traffic, and at parked locations. This constant exposure helps your brand reach a broad and diverse audience, significantly increasing overall visibility.

Local Presence:

As vehicles with wraps and decals travel through neighbourhoods and communities, they establish a stronger local presence, making your brand familiar to potential customers in the area. Van signage, in particular, enhances local recognition.

2. Enhance Professionalism and Credibility

Trust Building:

Branded vehicles with professional wraps and graphics convey reliability and trustworthiness to both existing and potential customers. It reinforces that your company is well-established and committed to its brand image.

Consistent Branding:

Uniform vehicle graphics across your fleet enhance brand consistency, building recognition and trust over time. This makes your business appear more legitimate and credible, ensuring your branding efforts are cohesive.

3. Cost-Effective Marketing

Long-Term Advertising:

Once applied, vehicle wraps and graphics provide ongoing advertising without recurring costs, unlike traditional media ads that require repeated investments. It’s a one-time expenditure that continues to yield marketing benefits.

High ROI:

Compared to other advertising forms, van signage and graphics offer a high return on investment by generating thousands of daily impressions, making them a cost-effective strategy to reach potential customers.

4. Create Memorable Impressions

Eye-Catching Design:

Creative and well-designed vehicle wraps make your vehicles stand out, making your brand memorable to anyone who sees them. This can be particularly effective in distinguishing your business from competitors.

Brand Recall:

Repeated exposure to branded vehicles with distinct graphics enhances brand recall, ensuring that your company stays top of mind when customers need your products or services.

5. Mobile Marketing Advantage

Wide Reach:

Vehicle graphics allow your fleet to reach a broad audience without geographical constraints. They are particularly effective for reaching people who may not be exposed to traditional advertising channels.

Targeted Exposure:

Strategically positioning vehicles with wraps and graphics in high-traffic areas or neighbourhoods ensures that potential customers frequently see them, enhancing the effectiveness of your marketing efforts.

Branding your company vehicles with vehicle graphics, wraps, and van signage provides a powerful combination of increased visibility, enhanced professionalism, cost-effective marketing, memorable impressions, and mobile marketing advantages. This approach maximises your marketing reach and impact, driving growth and brand awareness effectively.

Feel free to contact us for advice and more guidance at signs@harlequincps.co.uk or call us at 01256 851312

FAQ’s About Vehicle Graphics

Q1: How Long Do They Typically Last?

Durability of Vehicle Graphics:

Usually between 3 to 7 years, depending on the quality of the materials and the environmental conditions they encounter. High-quality graphics are designed to resist UV rays, weather elements, and wear and tear. With proper care, such as regular cleaning and avoiding harsh conditions, their lifespan can be extended, maintaining their appearance and effectiveness.

Q2: Can Vehicle Graphics Be Customised to Fit Any Type of Vehicle?

Customisation Flexibility:

Yes, they can be customised to fit virtually any type of vehicle, including cars, vans, trucks, and buses. Custom graphics are designed based on the precise dimensions and features of your vehicle, ensuring a perfect fit. Professional graphic designers and installers use detailed measurements and quality materials to create graphics that conform seamlessly to the vehicle’s surfaces, accommodating complex shapes and contours.

Q3: How Should I Maintain and Clean My Vehicle Graphics?

Cleaning Guidelines:

Maintenance is straightforward with these tips:

  • Regular Cleaning: Avoid using harsh chemicals or abrasive cleaners that could damage the graphics.
  • Hand Washing Preferred: Hand washing is recommended over automatic car washes and jet washes, that can lift the graphics.
  • Protection from Sun: To prevent fading, park your vehicle in shaded areas or use a car cover to shield the graphics from prolonged sun exposure.
  • Prompt Repair: If you notice any peeling or damage, have it repaired by a professional to maintain the integrity and appearance of the graphics.

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